Privacy Policy | Merch Factory Direct

Overview

Merch Factory Direct ("we," "us," or "our") operates the website at merchfactorydirect.com. This policy describes what information we collect, how we use it, and your rights regarding that information.

This is a B2B lead generation website. We do not sell consumer products, create user accounts, or store payment information. The only personal information we collect is what you voluntarily submit when contacting us.

Information We Collect

Information you submit

When you submit a quote request or contact form, we collect the information you provide — typically your name, company, email address, phone number, and details about your order. This information is submitted through Formspree and delivered to us by email.

Analytics data

If Google Analytics is enabled on this site, it collects anonymized usage data including pages visited, time on site, browser type, and general geographic location (city/region level). This data is collected via cookies and processed by Google. We use it to understand how visitors use the site and improve its content. We do not use it to identify individual users.

How We Use Your Information

› To respond to your quote request or inquiry
› To follow up on conversations about your production program
› To understand site usage and improve content (analytics only)

We do not use your contact information for unsolicited marketing, do not add you to mailing lists without your consent, and do not sell or share your information with third parties for their marketing purposes.

Third-Party Services

Formspree

Form submissions are processed by Formspree (formspree.io). Formspree receives the data you submit and forwards it to us. Formspree's privacy policy applies to this processing and is available at formspree.io/legal/privacy-policy.

Google Analytics

If enabled, we use Google Analytics 4 to collect anonymized site usage data. Google Analytics uses cookies to distinguish users and sessions. You can opt out of Google Analytics tracking using the Google Analytics opt-out browser add-on. Google's privacy policy is available at policies.google.com/privacy.

Google Tag Manager

If enabled, we use Google Tag Manager to manage tracking scripts on the site. Tag Manager itself does not collect personal data but may load scripts that do. Tags deployed through Tag Manager are subject to the privacy policies of their respective services.

Cookies

This site may use cookies for analytics purposes (see Google Analytics above). We do not use cookies for advertising, tracking across other websites, or any purpose beyond basic site analytics. You can disable cookies in your browser settings, though this may affect site functionality.

Data Retention

Information you submit via our contact form is retained in our email for as long as is necessary to manage the business relationship. Analytics data is retained according to Google Analytics' default retention settings, which you can review in Google's documentation.

Your Rights

You may request access to, correction of, or deletion of personal information you have submitted to us. To make a request, contact us at the email address below. We will respond within a reasonable timeframe.

If you are located in the European Economic Area or California, you may have additional rights under GDPR or CCPA respectively. This site is primarily operated for US-based B2B buyers; if you are subject to these regulations and have questions, please contact us directly.

Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

Contact

For privacy-related questions or requests, contact us through the contact page.